A simple way to use social media to generate downsizing leads

by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels

Let’s say you’ve got a lead magnet that’s aimed at seniors, free advice on downsizing that they can download by giving you their first name and email address. And you’d like to promote it on social media. What’s a good way of doing that? Well, you’re going to want to...

6 ways to promote your downsizing lead magnet

by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels

So, you’ve got a downsizing lead magnet, free advice on downsizing that seniors can claim by giving you their first name and email address. How do you let people know about it? After all, it’s not going to generate any leads for you if no one knows you’re offering it....

Getting seniors to download your free downsizing tips

by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels

Offering free downloadable advice on downsizing is a good way to get seniors on to your list of leads. But that’s true only if you can create a low-friction process which encourages them to collect your freebie and leave you their contact information. What do I mean...

Surprisingly few realtors use this technique to attract seniors

by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels

When I make presentations to real estate boards and realtor associations across the US and Canada, I ask people in the audience whether they currently offer free, valuable information that’s specifically designed to attract downsizing seniors. In other words, a...