Congratulations! A senior has left you their first name and email address in exchange for your free resource on downsizing.
So, what’s the best way to follow up?
You might be tempted to send them an email touting your credentials and encouraging them to give you a call. And if they downloaded your free resource because they’re actively seeking a realtor, that approach might work.
The trouble is the majority of people who get a copy of your free resource probably aren’t that far along in their thinking. They’re still not ready to contact you directly. In fact, they may not have even fully committed to the idea of downsizing yet.
But that’s okay. They still might turn into future clients.
In the meantime, you need to keep them engaged. Continue to feed them useful information about downsizing so that when they are ready to act, they’ll likely remember you as “that downsizing realtor” and turn to you for help.
One way to do it is through a drip campaign – a sequence of emails that helps them better understand what’s involved in downsizing and why it would be smart to involve a specialist realtor like you in the process.
You can write your own emails or use ready-to-send emails like the ones I developed for senior-focused realtors in the US and Canada. Or you can do a bit of both.
If you haven’t already seen my free ebook, “Create a Drip Campaign for Downsizing Seniors in 9 Easy Steps”, check it out.