Churning out engaging content on downsizing can be hard


You already know that simply getting a new downsizing lead isn’t enough. Just because a senior provides you with their contact information doesn’t necessarily mean they’re inclined to talk with you. At least not yet.

And so, you commit to staying in touch with all the downsizing seniors on your list going forward. And one way you’re thinking of doing this is by sending them emails at regular intervals that help them better understand what’s involved in downsizing – and in doing so, show them how speaking with you sooner rather than later will benefit them.

The trouble is that regularly producing a well-thought-out educational email is proving to be more difficult than you anticipated. It’s taking you far longer than expected. And perhaps you’re not always happy with the results. 

After all, you’re not a professional writer. And hey, you’ve got a business to run.

So, how do you pull this off without it being such a time suck?

One solution is to use ready-to-send emails like the ones I developed for senior-focused realtors in the US and Canada. They cover a wide range of downsizing topics. They’re highly affordable. And the collection continues to grow.

They come in the form of editable Word files. All you need to do is add your signature and send them to the downsizing seniors on your list. You can use these emails to create an entire drip campaign, if you like.

Right now, you can save 15% off any regularly-priced educational emails in the collection.

Simply use the discount code: engage

You can take advantage of this 1-time offer by clicking here.

Create a drip campaign for downsizing seniors in 9 easy steps - ebook - real estate marketing

Discover how to use a series of educational emails to earn the trust of your current downsizing leads and persuade more of them to become your clients. 

Not sure you want to spend the time writing educational emails or the money getting someone to do it for you? This ebook presents a third option.

Download it for free.

Written By Paul Cavanagh

Paul is a freelance writer who specializes in real estate marketing for seniors. He also writes marketing materials for businesses in the senior living sector. Trained as an occupational therapist and urban planner, he has over 30 years of experience working with seniors and their families.