Build Your Database of Downsizing Seniors
as a real estate agent in the US or Canada
How to attract seniors who may not even realize they need you
Many of the clients you’re trying to attract think that real estate agents are all pretty much the same. They don’t realize that involving a realtor like you who specializes in serving seniors can make the downsizing process much smoother.
So, how do you get their attention? Offer them helpful information on downsizing. Until you do that, they’ll have a difficult time understanding why they should turn to you for help.
Capture and nurture leads with content written specifically for downsizing seniors
Don’t have the time or inclination to write an educational series on downsizing yourself? No problem.
These professionally-written, realtor-reviewed marketing tools cost only a fraction of what a freelance writer would charge you for something comparable. Just add your name and branding and they’re ready to go.
And unlike other white label real estate marketing materials you may be familiar with, these are focused specifically on downsizing, giving you more traction with seniors and differentiating you from other realtors.
Downsizing booklet
“5 Pro Tips to Downsizing Your Home” is an attractive, professionally-designed 16-page booklet that you can use to generate more leads.
Special bonus: Purchase the booklet and receive a standing invitation to a free monthly Zoom call where realtors like you share tactics for attracting downsizing seniors.
Social media promo pack
Convert your Facebook followers into leads in your database by promoting “5 Pro Tips to Dowsizing Your Home” using this pack of 7 specially-designed images.
Ready-to-send messages
Once you have downsizing seniors in your database, it’s critical to keep them engaged and earn their trust. Use these messages on various downsizing topics to do just that.
They come as editable Word files. All you need to do is add your signature.
BROWSE EMAILS
Want to collect more leads with these resources by setting up an automated lead funnel?
If you’re a US REALTOR, here are some done-for-you solutions that you may find helpful.
If you’re a Canadian REALTOR, you can find the same done-for-you solutions by clicking here.
When Greg Hollander created a Facebook ad offering 5 Pro Tips to Downsizing Your Home as a free download, he got seven or eight leads right off the bat.
The booklet has also won him leads at live events like 55+ lifestyle expos.
When Greg Hollander created a Facebook ad offering 5 Pro Tips to Downsizing Your Home as a free download, he got seven or eight leads right off the bat.
The booklet has also won him leads at live events like 55+ lifestyle expos. “I have a laminated copy at my kiosk,” he says. “People will pick it up. It captures their interest, and they leave me their email address to get an electronic copy.”
He’s also emailed the booklet to existing leads. It’s prompted many of them to reach out to him.
On top of all that, Greg has developed a drip campaign to keep leads engaged, including seniors (and adult children) who may not yet be ready to have a conversation with him. The drip campaign is made up of content that he’s developed himself along with Attract Downsizing Senior’s follow-up educational emails.
“I tweak them so that they sound like they’re coming from me,” he says. “It’s pretty simple to do.”
But what Greg says he values the most are the free monthly group calls with other realtors who are also using 5 Pro Tips as a lead magnet. “I find a lot of great ideas thrown around. It opens my eyes to different ways of doing things, right down to practical suggestions about how to print the booklet.”
These free monthly calls also give Greg – and other realtors who attend – the chance to shape the contents of future follow-up educational emails.
We often see agents struggle to come up with marketing materials related to downsizing. This well-structured content has helped Canadian agents who’ve been through our Lifestyle55+ Affiliate REALTOR® and MASTER programs leverage their unique credentials and draw in potential clients.
The author
All content offered through this site is authored by Paul Cavanagh, a freelance writer who’s helped hundreds of realtors in the US and Canada market their services to seniors. He also writes marketing materials for businesses in the senior living sector. Trained as an occupational therapist and urban planner, he has more than 30 years of experience working with seniors and their families.
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Free content marketing advice
Discover how to use a series of educational emails to earn the trust of your current downsizing leads and persuade more of them to become your clients.
Not sure you want to spend the time writing educational emails or the money getting someone to do it for you? This ebook presents a third option.
Download it for free.
This ebook is chock full of practical insights for real estate agents who serve seniors and write at least some of their own marketing material.
It doesn’t just highlight common errors, it offers pointers on how to avoid them.
Download it for free.