Build Your Database of Downsizing Seniors

as a real estate agent in the US or Canada


How to attract seniors who may not even realize they need you

Many of the clients you’re trying to attract think that real estate agents are all pretty much the same. They don’t realize that involving a realtor like you who specializes in serving seniors can make the downsizing process much smoother.

So, how do you get their attention? Offer them helpful information on downsizing. Until you do that, they’ll have a difficult time understanding why they should turn to you for help.

Rate your marketing to seniors

Capture and nurture leads with content written specifically for downsizing seniors

Don’t have the time or inclination to write an educational series on downsizing yourself? No problem.

These professionally-written, realtor-reviewed marketing tools cost only a fraction of what a freelance writer would charge you for something comparable. Just add your name and branding and they’re ready to go.

And unlike other white label real estate marketing materials you may be familiar with, these are focused specifically on downsizing, giving you more traction with seniors and differentiating you from other realtors.

Real estate marketing lead magnet aimed at downsizing seniors

Downsizing booklet

“5 Pro Tips to Downsizing Your Home” is an attractive, professionally-designed 16-page booklet that you can use to generate more leads.


Real estate marketing content that's tailored to downsizing seniors can be used to nurture leads and convert them into clients.

Social media promo pack

Convert your Facebook followers into leads in your database by promoting “5 Pro Tips to Dowsizing Your Home” using this pack of 7 specially-designed images.

Real estate marketing content that's tailored to downsizing seniors can be used to nurture leads and convert them into clients.

Ready-to-send messages

Once you have downsizing seniors in your database, it’s critical to keep them engaged and earn their trust. Use these messages on various downsizing topics to do just that.

They come as editable Word files. All you need to do is add your signature.



Want to collect more leads with these resources by setting up an automated lead funnel?

If you’re a US REALTOR, here are some done-for-you solutions that you may find helpful.

If you’re a Canadian REALTOR, you can find the same done-for-you solutions by clicking here.

When Greg Hollander created a Facebook ad offering 5 Pro Tips to Downsizing Your Home as a free download, he got seven or eight leads right off the bat.

The booklet has also won him leads at live events like 55+ lifestyle expos.

>> Read the rest of the case study

We often see agents struggle to come up with marketing materials related to downsizing. This well-structured content has helped Canadian agents who’ve been through our Lifestyle55+ Affiliate REALTOR® and MASTER programs leverage their unique credentials and draw in potential clients.

Paul Cutajar and Esther Goldstein

Owners, Lifestyle55+ Affiliate program - Seniors Real Estate

The author

All content offered through this site is authored by Paul Cavanagh, a freelance writer who’s helped hundreds of realtors in the US and Canada market their services to seniors. He also writes marketing materials for businesses in the senior living sector. Trained as an occupational therapist and urban planner, he has more than 30 years of experience working with seniors and their families.

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Free content marketing advice

Create a drip campaign for downsizing seniors in 9 easy steps - ebook - real estate marketing

Discover how to use a series of educational emails to earn the trust of your current downsizing leads and persuade more of them to become your clients. 

Not sure you want to spend the time writing educational emails or the money getting someone to do it for you? This ebook presents a third option.

Download it for free.

Free tips on writing real estate marketing content for seniors

This ebook is chock full of practical insights for real estate agents who serve seniors and write at least some of their own marketing material.

It doesn’t just highlight common errors, it offers pointers on how to avoid them.

Download it for free.