Attract Downsizing Seniors
  • Home
  • Ready-to-share
    • Booklets
    • Articles
    • Promo packs
  • Contact
Select Page

Churning out engaging content on downsizing can be hard

by Paul Cavanagh | Mar 30, 2023 | Downsizing lead funnels

You already know that simply getting a new downsizing lead isn’t enough. Just because a senior provides you with their contact information doesn’t necessarily mean they’re inclined to talk with you. At least not yet. And so, you commit to staying in touch...

Keeping downsizing seniors engaged once you’ve got their contact info

by Paul Cavanagh | Mar 22, 2023 | Downsizing lead funnels

Congratulations! A senior has left you their first name and email address in exchange for your free resource on downsizing. So, what’s the best way to follow up? You might be tempted to send them an email touting your credentials and encouraging them to give you a...

A simple way to use social media to generate downsizing leads

by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels

Let’s say you’ve got a lead magnet that’s aimed at seniors, free advice on downsizing that they can download by giving you their first name and email address. And you’d like to promote it on social media. What’s a good way of doing that? Well, you’re going to want to...

6 ways to promote your downsizing lead magnet

by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels

So, you’ve got a downsizing lead magnet, free advice on downsizing that seniors can claim by giving you their first name and email address.  How do you let people know about it? After all, it’s not going to generate any leads for you if no one knows you’re...

Getting seniors to download your free downsizing tips

by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels

Offering free downloadable advice on downsizing is a good way to get seniors on to your list of leads. But that’s true only if you can create a low-friction process which encourages them to collect your freebie and leave you their contact information. What do I mean...
« Older Entries

Related Posts

  • Your writing voice and how it can attract clients
  • Describing what sets you apart from other realtors
  • Helping downsizing seniors recognize your value as a specialist realtor

All content offered through this site is authored by Paul Cavanagh, a freelance writer who’s helped hundreds of realtors in the US and Canada market their services to seniors. He also writes marketing materials for businesses in the senior living sector. Trained as an occupational therapist and urban planner, he has more than 30 years of experience working with seniors and their families.

Copyright ©2025 Paul Cavanagh
  • Privacy Policy