A simple way to use social media to generate downsizing leads


Let’s say you’ve got a lead magnet that’s aimed at seniors, free advice on downsizing that they can download by giving you their first name and email address. And you’d like to promote it on social media.

What’s a good way of doing that?

Well, you’re going to want to create a series of posts. After all, a single post is only going to be seen by a small proportion of your followers.

One way of going about it is to simply tell people over and over again that you have a great free resource on downsizing. But you don’t have to be so repetitive.

A more imaginative approach is to use choice snippets from your free resource in your social media post.

Here’s a sample Facebook post that uses a snippet of text from 5 Pro Tips to Downsizing Your Home, a written-for-you lead magnet I developed with a group of realtors.

I’ve used Canva to paste the snippet on to an eye-catching stock image. This is what it looks like:

Post text: Grab a free copy of 5 Pro Tips to Downsizing Your Home [link to landing page for the ebook]

You can create a series of posts this way, combining different stock images with short snippets of text from whatever freebie you’re offering.

Create a drip campaign for downsizing seniors in 9 easy steps - ebook - real estate marketing

Discover how to use a series of educational emails to earn the trust of your current downsizing leads and persuade more of them to become your clients. 

Not sure you want to spend the time writing educational emails or the money getting someone to do it for you? This ebook presents a third option.

Download it for free.

Written By Paul Cavanagh

Paul is a freelance writer who specializes in real estate marketing for seniors. He also writes marketing materials for businesses in the senior living sector. Trained as an occupational therapist and urban planner, he has over 30 years of experience working with seniors and their families.