Attract Downsizing Seniors
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Describing what sets you apart from other REALTORS

Describing what sets you apart from other REALTORS

by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors

Some of the REALTORS I work with have a hard time articulating what sets them apart, even when they have an SRES (in the US and Canada) or ASA (in Canada) designation. Yes, they know they’re different from other REALTORS who are more focused on the sale and less...
Your writing voice and how it can attract clients

Your writing voice and how it can attract clients

by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors

Your writing voice has a big influence on whether people will get to know, like, and trust you. Come across as too formal or stiff and you’re likely to turn some people off.  I aim for a conversational tone when I’m writing marketing material, whether that’s for...
When you serve more than just seniors as a REALTOR

When you serve more than just seniors as a REALTOR

by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors

If people find you online, can they tell that you’re a real estate agent who’s skilled at serving downsizing seniors?  I know a lot of agents who have an SRES (US and Canada) or ASA (Canada) designation whose websites don’t really highlight this expertise. They...
Helping downsizing seniors recognize your value as a specialist REALTOR

Helping downsizing seniors recognize your value as a specialist REALTOR

by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors

A lot of downsizing seniors hold off on finding a REALTOR. They assume that the REALTOR’s only role is to sell their current home (and perhaps find a new one). So, how do you assure people that you’re not going to push them to list their house tomorrow? and that they...

Recent Posts

  • A simple way to use social media to generate downsizing leads
  • 6 ways to promote your downsizing lead magnet
  • Getting seniors to download your free downsizing tips
  • Surprisingly few realtors use this technique to attract seniors
  • Describing what sets you apart from other REALTORS

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All content offered through this site is authored by Paul Cavanagh, a freelance writer who’s helped hundreds of realtors in the US and Canada market their services to seniors. He also writes marketing materials for businesses in the senior living sector. Trained as an occupational therapist and urban planner, he has more than 30 years of experience working with seniors and their families.