by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors
Some of the REALTORS I work with have a hard time articulating what sets them apart, even when they have an SRES (in the US and Canada) or ASA (in Canada) designation. Yes, they know they’re different from other REALTORS who are more focused on the sale and less...
by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors
Your writing voice has a big influence on whether people will get to know, like, and trust you. Come across as too formal or stiff and you’re likely to turn some people off. I aim for a conversational tone when I’m writing marketing material, whether that’s for...
by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors
If people find you online, can they tell that you’re a real estate agent who’s skilled at serving downsizing seniors? I know a lot of agents who have an SRES (US and Canada) or ASA (Canada) designation whose websites don’t really highlight this expertise. They...
by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors
A lot of downsizing seniors hold off on finding a REALTOR. They assume that the REALTOR’s only role is to sell their current home (and perhaps find a new one). So, how do you assure people that you’re not going to push them to list their house tomorrow? and that they...
