Ready-to-send article on downsizing

Use this ready-to-send article to keep your existing downsizing leads engaged on a one-off basis or as part of a drip campaign. Can also be included in your newsletter, if you have one. Comes as an editable Word file that you can personalize.

Retirement home (USD)


Describes why people choose to move to retirement homes. Briefly explains how independent living and assisted living are different. Closes with a call-to-action.

Part of the Finding a New Home series.

Here are the opening lines:

Subject: Retirement homes: what to expect

Most people who move to a retirement home do so because they want to remain as active and socially connected as possible, even as age-related health issues make some day-to-day tasks a hassle.

Nowadays, many retirement homes – also referred to as retirement communities or senior living communities – are like cruise ships with a full program of activities each day. You can participate as much or as little as you like. No need to worry about grocery shopping or cooking. Simply show up in the dining room at mealtime. Staff will even take care of your housekeeping and laundry if you want them to.

Unlike on a cruise ship, you have your own private apartment. Not only that, staff will keep track of your medications and bring them to you whenever you need to take them. And if you want a little help with your morning or evening routine...

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Finding a new home