Ready-to-send article on downsizing

Use this ready-to-send article to keep your existing downsizing leads engaged on a one-off basis or as part of a drip campaign. Can also be included in your newsletter, if you have one. Comes as an editable Word file that you can personalize.

Buy or rent (USD)


Outlines various reasons seniors may choose to buy or rent, including their financial situation and desired lifestyle. Describes how you can help as a realtor who specializes in downsizing. Closes with a call to action.

Part of the Finding a New Home series.

Here are the opening lines:

Subject: When downsizing, should you buy or rent your next home?

It’s a question many people ask when they’re considering downsizing: should I own my next home or rent it?

The answer will depend in large part on your financial situation and how you see your retirement unfolding.

For instance, you might lean towards buying if you value the security of home ownership and want your new home to serve as part of your retirement nest egg.

On the other hand, you might lean towards renting if you want to cash in all your home equity. Maybe you want to use some of the money to help out your kids or to travel. Of course, you’ll also want to make sure that you have enough left over for your future living costs...


Additional information


editable Word file

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Finding a new home