Ready-to-send article on downsizing

Use this ready-to-send article to keep your existing downsizing leads engaged on a one-off basis or as part of a drip campaign. Can also be included in your newsletter, if you have one. Comes as an editable Word file that you can personalize.

Finding a new home (CAD)


Provides an overview of different types of homes downsizing seniors may move to.

Options that are briefly discussed include condo living, vacation property, adult lifestyle community, senior living / retirement community, and a few others. Ends with a call-to-action that you can personalize. Subsequent emails in this Finding a New Home series explore these options in more detail (purchase separately).

Here are the opening lines:

Subject: Where to move when you’re downsizing

You have more house than you need, and you’ve started thinking about moving somewhere that isn’t such a hassle to maintain. Maybe it’s just a vague notion at this point. Or maybe you’re committed to the idea. But you’re hoping that a move will make you happier.

So, what are your options?

Well, here are a few. Some may sound like a better fit for you than others. It will depend on your age and life situation.

Condo living

Moving to a condo townhouse or apartment often appeals to people who are looking to downsize pre- or post-retirement...

Additional information


editable Word file

word length



Finding a New Home