Ready-to-send article on downsizing
Use this ready-to-send article to keep your existing downsizing leads engaged on a one-off basis or as part of a drip campaign. Can also be included in your newsletter, if you have one. Comes as an editable Word file that you can personalize.
Cost to age in place (CAD)
Highlights costs of aging in place that many people overlook. Discusses the importance of having a plan for dealing with these sorts of costs should they arise. Closes with a call to action.
Part of the Aging in Place series.
Here are the opening lines:
Subject: What it might cost to stay in your current home as you get older
Would you like to stay in your current home as you get older? A lot of people do. Perhaps you feel comfortable there. Or you have important memories tied up in your place. Or you’ve put lots of work into renovating it to your taste.
Whatever the reason, you’d rather not give it up.
Besides, you know what it’s going to cost to keep living there based on what it’s cost you in the past. And that gives you financial peace of mind.
But here’s the thing a lot of people don’t realize. New living expenses can pop up as you get older, particularly if you run into health problems. If you’re going to stay in your current home, it’s best to have a plan for dealing with these sorts of costs should they arise...
editable Word file
Aging in place